What stale contacts cost
One sample list of 5,000 was mailing 312 dead addresses twice a month. That is postage, tooling and sender reputation spent on nobody, roughly £300 a quarter in this illustrative example.
Your Movers Report plus a 10 minute walkthrough call. The checked file is yours after the call. Nothing moves without you.
Straight from the live portal on our own account. Click through the real portal below ↓
One sample list of 5,000 was mailing 312 dead addresses twice a month. That is postage, tooling and sender reputation spent on nobody, roughly £300 a quarter in this illustrative example.
When a contact shows signs of a possible role or company change, we flag it and show the evidence. You confirm each one. We never guess for you.
Results arrive in new fields with a verdict, a date and the evidence behind it. Nothing in your CRM is overwritten, ever.
Everything below is the live portal on our own account, shown as it looks. One completed 99-contact batch. Sample figures, not a promise of your results.
A spreadsheet export from your CRM is all it takes. CRM connect is in early access.
Row counts, duplicates, missing fields. No lookups and no card.
Contacts tested against live sources the moment you run them, never a stored snapshot.
What passed, what did not, and when, with the evidence behind every verdict.
Results land in new Datuma fields beside your data, one way out. Nothing overwritten. Early access.
Re-tested over time as things change, so the work does not quietly rot.
Datuma is the independent tester of B2B contact data, the checkpoint before your AI or outreach acts.
Upload your contacts and we run deduplication, flag the dead records, catch who has moved with role or company change detection, and check every live contact for a Trust Score and Verified Readiness tier.
You get back a clean, ranked list of who is real, who has moved on, and who is ready to contact. One way out, additive only. Nothing moves without you.
Drop the file, authorise the cost in pounds, confirm the mapping, decide the duplicate, then the report lands. Click through the genuine journey.
Upload contacts
Drop a spreadsheet export from your CRM. We'll propose column mappings, flag quality issues, then hand your team a review queue. Your team decides. We only auto-merge exact duplicates (identical email and name); we never guess-merge on a partial match.
Your outreach is only as good as your list. See which contacts are still real today and who looks to have moved on, so your team stops paying to reach people who have already gone.
100 rows in, 99 contacts to process
Datuma processing is billed at £0.03 per uploaded row. Within-batch duplicates are not charged, and this file has 1. You see the whole bill in pounds before anything runs.
Nothing runs until you approve the cost. This is the step where you say yes to the bill above.
Confirm your column mapping
We only need Email, First Name, Last Name, and Organisation. Other fields improve results but aren't required. Map your CRM record ID for a clean keyed re-import of your results.
Processing…
File ingested. Matching contacts
On a live upload this runs in the background and emails you when it is done.
Review duplicates: 100-contacts.csv
1 match needs your input. Your team decides. We never guess-merge on a partial match.
Available in the live portal. The tour shows a sample preview.
Sync is one way out and additive only. It updates only Datuma's own fields on your existing records, matched by email. It never creates records and never overwrites native CRM fields.
Same checks either way. The difference is who drives.
A few MOTs run each week, confirmed within one working day. Your contacts are never used for our own outreach, and the data is deleted within 30 days unless you go ahead.
Free contact MOTThe same portal, the same checks, driven by you.
Check 200 contacts yourself, £19Slide your list size and see what is likely already stale, and what checking it by hand would cost your team.
Start with a free contact MOT or check 200 contacts yourself for £19. After that, enrichment is about £0.10 per enriched contact, up to £0.226, and you only pay when we find someone fresh. Finding duplicates is always free up to 100,000 contacts.
Based on more than 1 in 4 people changing employer every year (CIPD analysis of ONS data) and roughly 12 minutes of manual checking per contact. Estimates, not a guarantee.
The older the list, the more useful the answer. Start with a free contact MOT and we check them live, with you. Prefer to run it yourself? 200 contacts, £19.